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24
August
The Innovation Award of the Chamber of Commerce of Montenegro in the hands of Lučka
The Lučka olive oil mill was founded out of a deep respect for the olive tree, the Montenegrin land, and a tradition passed down through generations. Today, we add modern technology, science, and innovation to that tradition, with one clear goal — to extract the full potential of each fruit and produce premium quality extra virgin olive oil.
Confirmation of such an approach also came through Award of the Chamber of Commerce of Montenegro for innovation, a recognition that for Lučka represents much more than an award. It confirms our direction of development and shows that traditional olive growing can be successfully connected with science, digitization and technology of the 21st century.
Award of the Chamber of Commerce of Montenegro for innovation.
Selma Hadži with the President of Montenegro Jakov Milatović.
Receiving the Chamber of Commerce Innovation Award represents an additional responsibility for Lučka — to continue to improve production, invest in research, and develop products that represent Montenegro with quality and authenticity.
We are especially proud that the recognition comes in a field where tradition is measured over generations. Our goal is not to change that tradition, but to upgrade it with knowledge, technology and a more precise understanding of each step — from the olive grove and the moment of harvest to processing and finished extra virgin olive oil.
“"The award of the Chamber of Commerce of Montenegro for innovation is not the end of one road for us, but a confirmation that we should continue in the same direction."”
We continue to build Lučka as a combination of Montenegrin origin, top quality, knowledge and innovation — with the desire for the value of our olives to be recognized both in Montenegro and far beyond its borders.
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